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Motion Graphics

The History of Typography in Stop-Motion Animation

By Delphine Hirasuna |

There are many videos about various aspects of typography, and we’ve posted several of them here, but this is the only one I’ve seen to date that explains the evolution of type faces in such an engaging, clear and concise manner. The video was made by Ben Barrett-Forrest of Forrest Media, a graphic design and media production firm with offices in Whitehorse, Yukon, and Hamilton, Ontario in Canada. As charmingly simple as it comes across, making the five-minute video was an arduous task. It took Forrest 140 hours to hand-cut 291 paper letters and make 2,454 photographs for this stop-motion animation. It was worth it. Enjoy.

Viral Marketing

Striptease Powered by Water

By Delphine Hirasuna |

Drink plenty of water and get lots of exercise is the message behind this video by Contrex, a metabolism-boosting French mineral water owned by Nestle. Made by Paris-based agency Marcel, the Contrex ad posted on YouTube and Facebook features a row of hot pink stationary bikes connected to power a 3D projection map. A number of attractive young women step out of the crowd and hop on the bikes. Their peddling is what sets the neon-lit male stripper in motion. Finally, he takes it all off, except for a sign reading “Congratulations! You’ve just burned 2,000 calories.” The tagline says “Slimming down shouldn’t have to be boring.”