Design, particularly graphic design, is not a profession that most inner city kids consider, partly because many don’t know that such a profession even exists. In fact, the whole notion that somebody had made design choices about the size, color, typography, etc. of a simple sign comes as a revelation to some kids. Jessica Weiss, a student in the nonprofit Inneract Project program, explained her surprise. “I just thought, oh, someone wrote this sign. Someone wrote that sign. No, it had to be designed.”
This is exactly the lesson that Inneract Project founder Maurice Woods hoped to pass on. Woods, a senior designer at Studio Hinrichs in San Francisco, started the program in 2004 when as a graduate student in a University of Washington’s Visual Communication Design class, he got the assignment to “Use Design to Try to Change the World.” Drawing from his own experience growing up in the violent teen-gang and drug-plagued town of Richmond near San Francisco, Woods wanted to help young adolescents expand their awareness of the career options open to them.
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In San Francisco, the best retail window displays can be found in one of the most unlikely places – a hardware store. With four locations in San Francisco, Cole Hardware has been serving local do-it-yourselfers since 1926. It lives by its slogan: “Hardware for the soul.” That soulful spirit is visible in its amusingly artistic window displays created by the two-women visual merchandising team – Noelle Nick and Dominique Tutwiler.
Nick, an engineer who once worked at Bechtel, and Tutwiler, who majored in illustration at San Francisco’s Academy of Art, have literally turned circular saws, toilet balls, rubber gloves and other utilitarian objects into works of art. One display, which they titled “Louvre,” presented ornately framed “recreations” of Van Gogh’s sunflowers made from yellow-rimmed circular saws in a yellow vase and Michelangelo’s “Creation of Adam” from the Sistine Chapel made from two rubber gloves striking an imitative pose. Benjamin Moore paint dribbled onto a canvas paid homage to Jackson Pollack’s abstract expressionist art. These window displays are not a departure from Cole’s hardware products. Nick says that they are made entirely out of products carried by Cole.
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