Tokujin Yoshioka, who created shop designs and installations for fashion designer Issey Miyake for 20 years before starting his own studio in 2000, communicated the essence of the Hermes brand with utmost simplicity in this window display for Maison Hermes in Tokyo. Only two props filled the display area – a black-and-white image of a beautiful woman projected onto a monitor and a hanging Hermes scarf. Each time the woman appeared to blow gently on the colorful scarf, it swayed in response. Ethereal, poetic and uncontrived, the scene is devoid of anything that would detract from appreciating the ultra-silky elegance of the scarf.
In San Francisco, the best retail window displays can be found in one of the most unlikely places – a hardware store. With four locations in San Francisco, Cole Hardware has been serving local do-it-yourselfers since 1926. It lives by its slogan: “Hardware for the soul.” That soulful spirit is visible in its amusingly artistic window displays created by the two-women visual merchandising team – Noelle Nick and Dominique Tutwiler.
Nick, an engineer who once worked at Bechtel, and Tutwiler, who majored in illustration at San Francisco’s Academy of Art, have literally turned circular saws, toilet balls, rubber gloves and other utilitarian objects into works of art. One display, which they titled “Louvre,” presented ornately framed “recreations” of Van Gogh’s sunflowers made from yellow-rimmed circular saws in a yellow vase and Michelangelo’s “Creation of Adam” from the Sistine Chapel made from two rubber gloves striking an imitative pose. Benjamin Moore paint dribbled onto a canvas paid homage to Jackson Pollack’s abstract expressionist art. These window displays are not a departure from Cole’s hardware products. Nick says that they are made entirely out of products carried by Cole.