Advertising

The Google+ Urban Maze Game

By Delphine Hirasuna | July 20, 2012September 4, 2014

To introduce its new Maps game, Google+ built a real-life version of Google Maps in the shape of a gigantic yellow cube, and had two players navigate the urban maze by rolling and tilting a little blue ball across the thoroughfares to reach its destination. Created by San Francisco-based Venable Bell & Partners with New York-based 1st Ave Machine, the “Explore Your World” video promotes the online version of this game by demonstrating how it works if it were life-size.

Humor

Flemish Travel Advice

By Delphine Hirasuna | March 26, 2012September 4, 2014

De Lijn, the public bus company run by the Flemish government in Belgium, has launched a new ad campaign showing that it is smarter to take the bus or tram than travel alone. The concept for these commercials came from Duval Guillaume Modem in Antwerp, and the 3-D production was done by CC (Creative Conspiracy). Don’t know if there is safety in numbers by taking a bus in Belgium, but in the U.S., it’s crowded and a good way to get elbowed by strangers and attacked by psychopaths. Still, the ad is memorable and cute.