Viral Marketing

From Milan to Tokyo by Subway

Imagine that you are a regular Italian commuter on Line 2 of the Milan Metro subway. The train pulls up to Moscova station and you get off as usual. But wait! This isn’t right! You must have dozed off. This doesn’t look like Moscova station; it doesn’t even look like Italy. Like Captain Kirk in “Star Trek,” you’ve leaped time and space and have been beamed to Shibuya station in Tokyo.

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Book Excerpt

Jonah Lehrer’s Five Tips for
Reaching Your Creative Potential


From the bestselling author Jonah Lehrer comes “Imagine: How Creativity Works” (Houghton Mifflin Harcourt). Lehrer explains that his latest book “is about our most important mental talent: the ability to imagine what has never existed. We take this talent for granted, but our lives are defined by it. There is the pop song on the radio and the gadget in your pocket, the art on the wall and the air conditioner in the window. There is the medicine in the bathroom and the chair you are sitting in…” He gives real world examples from Pixar and Second City to Bob Dylan and Yo-Yo Ma. He goes on to say that “creativity is not a gift possessed by a lucky few; it’s a variety of distinct thought processes that we can all learn to use more effectively.” Here he offers five tips from his book on how to increase your creative potential.

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