outcome

Advertising

Misfit Right In….Las Vegas-Style

By Delphine Hirasuna |

The evocative typography and energetic soundtrack are what drew us into this 30-second TV spot for the Cosmopolitan of Las Vegas, but I don’t know what to make of the sales pitch for the hotel/spa. There’s nothing really risqué or particularly naughty about the imagery, but the message that flashes on screen is provocative. “Mutation is progress…Wrong has more fun…Correct is a mistake…Right is a trap…Fight right…Break some eggs… Wild is laid…Misfit right in….Just the right amount of wrong.”

Created by Fallon ad agency in Minneapolis, the commercial seems to validate the promise that “what happens in Vegas, stays in Vegas.” According to Fallon’s website, “[Cosmopolitan’s] brief was ‘disruptive simplicity.’ And the desired outcome was, as always, to create something that would tickle the senses of the Curious Class and showcase the brand’s unique blend of attitude, wit and sophisticated.”

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Information Graphics

Election Map Point of View

By Delphine Hirasuna |

If you’re like many of us, the more the cable TV news commentators explain how the electoral map of the United States works, the more confused we become. If viewed purely from the perspective of landmass, the red states (Republican) overpower blue states (Democratic), and the all-powerful “swing” states that supposedly will determine the outcome of the national election aren’t that important or trendsetting (sorry, the truth hurts) except during Presidential election years. So, it is enlightening to view this National Public Radio video produced by Adam Cole, although I’m not sure how listeners can see it on the radio. Never mind. If you haven’t voted yet, do. There are just a few hours left to cast your ballot if you are on the West Coast or Hawaii.