An aesthetically pleasing logo is great, but when it is wrapped around a charming story, the brand becomes all the more memorable. Landor Associates did both in developing the design and branding for the ultra-exclusive Nine Suns Wine of Napa Valley. Playing off the Chinese heritage of the owners, Landor recalled the ancient Yao Dynasty legend that claimed that once 10 suns lit the earth in rotation, until one day the suns grew tired of taking turns and decided to rise all at once. The unrelenting heat from the suns scorched crops and trees and caused much suffering. Emperor Yao summoned Hou Yi, the god of archery, to save the land. The archer quickly shot nine suns out of the sky, but left the tenth sun to keep heaven and earth in perfect balance. The winery’s brand mark represents the nine suns myth with the nine black dots lyrically configured to spell Nine Suns.
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The village of Catuera in Paraguay is literally built on a garbage dump that grows by more than 1,500 tons of solid waste each day. The people, including children, who live around this trash heap survive by sorting and recycling the garbage.
Several years ago, Favio Chavez, an ecological technician who worked at the landfill, befriended the poor scavenger families and became acutely aware that the children who worked on the trash pile yearned for something uplifting in their lives. He decided to share his love of playing music by teaching the children to play instruments. At first, Chavez used his own musical instruments to teach them, but so many children wanted to learn that he tried cobbling violins and cellos out of oil cans, jars, scrap wood, forks and other junk to give them something to play, After about four years of experimenting, Chavez and his team began discovering which materials created the best sound. The result is a youth orchestra, now 30 members strong, that produces the sweetest sounds from their recycled instruments. Recently their story has been turned into a documentary, directed by Graham Townsley. It’s an inspiration on many levels.
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