Skip to content

by Corporate Design Foundation

  • Home
  • About Us
  • Print Archive
  • Contact Us

@issue Team

Publisher: Studio Hinrichs
Editor: Delphine Hirasuna
Design Director: Kit Hinrichs
Designers: Carrie Cheung + Chloe Cunningham
@Issue: Journal of Business and Design is a blog that focuses on topics of interest to designers, mar-com managers and corporate executives.

Quote Of The Week

Get rid of everything that is not essential to making a point.
- Christoph Niemann

Categories

  • About @Issue
  • Advertising
  • Animation
  • Announcements
  • Architecture
  • Augmented Reality
  • Awards
  • Book Excerpt
  • Brand Language
  • Brand Logos
  • CGI
  • Design Classic
  • Design Communications
  • Design Education
  • Environmental Graphics
  • Fashion
  • Film
  • Fine art
  • Folding
  • Folk Art
  • Food design
  • Foreign Correspondents
  • Global Trends
  • Humor
  • Illustration
  • Industrial Design
  • Industry Jargon
  • Information Graphics
  • Interior Architecture
  • Interviews
  • Marketing
  • Motion Graphics
  • Packaging
  • Photography
  • Pop Culture
  • Posters
  • Printing Techniques
  • Product Design
  • Professional Profiles
  • Public Art Programs
  • Public Service Campaign
  • Publishing
  • Quizzes
  • Quotes
  • Retail
  • Sponsors
  • Sustainability
  • Technology
  • Typography
  • Viral Marketing
  • Visual Merchandising

wrapped

Brand Logos

Nine Suns: A Brand Built on Legend

By Delphine Hirasuna | October 3, 2013September 4, 2014

An aesthetically pleasing logo is great, but when it is wrapped around a charming story, the brand becomes all the more memorable. Landor Associates did both in developing the design and branding for the ultra-exclusive Nine Suns Wine of Napa Valley. Playing off the Chinese heritage of the owners, Landor recalled the ancient Yao Dynasty legend that claimed that once 10 suns lit the earth in rotation, until one day the suns grew tired of taking turns and decided to rise all at once. The unrelenting heat from the suns scorched crops and trees and caused much suffering. Emperor Yao summoned Hou Yi, the god of archery, to save the land. The archer quickly shot nine suns out of the sky, but left the tenth sun to keep heaven and earth in perfect balance. The winery’s brand mark represents the nine suns myth with the nine black dots lyrically configured to spell Nine Suns.

Read More »

Tweet
Posted in Brand Logos, Packaging Tagged 10 suns, 9 Suns, aestehtically, archery, brand, Branding, built, charming, Chinese, claimed, crops, decided, design, develop, earth, Emperor Yao, god, great, heat, heaven, heritage, Hou Yi, land, Landor, Landor Associates, left, legend, lit, logo, memorable, Napa Valley, Nine Suns, Nine Suns Wine, off, once, one day, owners, perfect balance, playing, pleasing, quickly shot, rise, rotation, save, scorched, sky, story, suffering, sun, suns, tenth, tired, trees, turns, ultra-exclusive, unrelenting, wrapped, Yao Dynasty
Packaging

Maki Sushi Wrapped in Design

By Delphine Hirasuna | April 9, 2013September 5, 2014

What happens when two branding experts join forces to start a sushi restaurant? Maki-san, that’s what. This one-location, create-your-own sushi place in Singapore looked too well conceived to be a humble local startup. A little online snooping unearthed the fact that Maki-san was started by art director Joseph Koh and copywriter Omar Marks, whose roots trace back to McCann Erickson Singapore. That explained why the brand concept seemed to cover all the essentials — graphic tone of voice, color palette, market positioning, typography, logo, target audience, etc. — indicating that professionals were involved.

Read More »

Tweet
Posted in Brand Language, Packaging, Visual Merchandising Tagged art director, avocado, branding experts, built, circular logo, color palette, complementing, copywriter, create-your-own, creative director, cucumbers, décor, design, done, essentials, explained, fact, forces, formed, graphic identity, graphic tone of voice, hand-drawn, hip pop culture mood, humble, illustrations, involed, join, Joseph Koh, little, local, logo, Maki, Maki-san, manga-style, market positioning, McCann Erickson, mimics, mushrooms, Omar Makrs, one-location, other ingredients, Pann Lim, patterns, place, Posters, professionals, repeating, restaurant, roots, salad, shrimp, Singapore, snooping, start, startup, sushi, sushi boxes, take-out, target audience, theme, trace, Typography, unearth, wrapped, wrapping paper

Books

The World’s Best Typography: The 40th Annual of the Type Directors Club

This beautiful 384-page book features over 500 full-color images of international graphic design and type design in a wide range of categories, including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters.

Tweet

Museum
Exhibition


Last Supper in Pompeii: From the Table to the Grave
@San Francisco
Legion of Honor
April 18–August 30, 2020

The exhibition brings us back into this world by focusing on everyday life and especially on food and drink. Along with the pots, pans, and other paraphernalia in the distribution, preparing, and serving food, this exhibition includes glorious works of art, which reveal the splendor and luxury loved by the wealthy Romans who called Pompeii their home.

Tweet

Event


AIGA Design Conference
March 30–April 1, 2020

AIGA has curated such an inspirational community that countless designers across the globe are members. Isn’t it time to attend the event built for that exact purpose? This conference focuses on connecting designers by inspiring creativity, networking, and learning.

Tweet

© Copyright 2014 @Issue: Journal of Business & Design – All Rights Reserved.