An aesthetically pleasing logo is great, but when it is wrapped around a charming story, the brand becomes all the more memorable. Landor Associates did both in developing the design and branding for the ultra-exclusive Nine Suns Wine of Napa Valley. Playing off the Chinese heritage of the owners, Landor recalled the ancient Yao Dynasty legend that claimed that once 10 suns lit the earth in rotation, until one day the suns grew tired of taking turns and decided to rise all at once. The unrelenting heat from the suns scorched crops and trees and caused much suffering. Emperor Yao summoned Hou Yi, the god of archery, to save the land. The archer quickly shot nine suns out of the sky, but left the tenth sun to keep heaven and earth in perfect balance. The winery’s brand mark represents the nine suns myth with the nine black dots lyrically configured to spell Nine Suns.
Read More »
Since the DC Comics logo (the DC stands for Detective Comics) first appeared in April 1940, it has gone through more quick changes than Superman — four logo revisions in the 1970s alone. Now DC Comics has unveiled yet another logo update. This time designed by Landor Associates.
The new logo, which launches in March, shows the “D” peeling back to reveal the hidden “C,” suggesting the dual identity of the DC Entertainment superheroes. Designed to look three-dimensional and be adaptable to different media, the new logo allows for color changes and texture and image changes within the “C.” It is easily animated and quickly customizable too.
Read More »
How do you convince consumers that your tequila is authentically Mexican and not an Americanized version of what the South of the Border drink is all about? Skip the piñatas, the sombreros and all the hokey souvenir-type imagery for starters.
For the reintroduction of its product in the United States after an absence of several years, Espolon Tequila wrapped its brand in the rich traditions, history, festivities and artistic style of the Mexican culture. Spearheaded by Landor, the rebranding program was inspired by the engravings of renowned 19th century artist Jose Guadalupe Posada, whose skeleton people are best associated with the Dia de los Muertos (Day of the Dead) celebrations. Finely drawn illustrations by Steven Noble pay homage to Posada’s style and incorporate iconography reflecting the legends and lore of Mexico.
Read More »