Information Graphics

Graphically Evoking Vivaldi’s “Four Seasons”

Our musical notation system follows a convention that dates back centuries. By reading it, musicians can get an aural sense of melody, tempo and all the other instructions on how the score should be played. But what if the notations were shown in graphically different colors and dot sizes? This is a study done by graphic designer Laia Clos of Mot Studio in Barcelona. Clos explains that the self-initiated project started with a woman in her studio who has a knowledge of music. From there, they created a new graphic musical notation system called “SisTeMu,” which translates a musical score into simple geometric forms and basic printing colors, exploring the rhythmic and melodic harmonies found in the musical composition. The system somewhat simplifies the complexity and mathematical structure, making it accessible to the viewer through a visual narrative. For their first translation, they used the musical data for the lead violin part of Antonio Vivaldi’s baroque concerto, “The Four Seasons” (or “Lesquartrestacions”). In addition to producing a booklet documenting how to read the SisTeMu system, Mot Studio created limited edition posters of each concerto (or season) and a set of postage stamps, which you can order from Mot’s website http://tomedicions.bigcartel.com/.

Clos presented graphic extracts of her musical notation system on postage stamps, part of a limited print run of 300. The postage value is equivalent to Spain’s regular national charter.

Packaging

Espolon Tequila Packaging
Wraps Itself in Mexican Legends

How do you convince consumers that your tequila is authentically Mexican and not an Americanized version of what the South of the Border drink is all about? Skip the piñatas, the sombreros and all the hokey souvenir-type imagery for starters.

For the reintroduction of its product in the United States after an absence of several years, Espolon Tequila wrapped its brand in the rich traditions, history, festivities and artistic style of the Mexican culture. Spearheaded by Landor, the rebranding program was inspired by the engravings of renowned 19th century artist Jose Guadalupe Posada, whose skeleton people are best associated with the Dia de los Muertos (Day of the Dead) celebrations. Finely drawn illustrations by Steven Noble pay homage to Posada’s style and incorporate iconography reflecting the legends and lore of Mexico.

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Posters

Good Climate Change Posters

Italy

The start of the 2009 United Nations Climate Change Conference in Copenhagen this week seems like a good time to look at some of the posters produced on the subject. These are from Good 50×70 (aka Good Amsterdam), a nonprofit initiative aimed at promoting the value of social communication in the creative community, inspiring the public via graphic design, and giving select charities a database of communication tools they can use in their campaigns. Good 50×70 hosts an annual online contest inviting designers to create posters on seven critical global issues, as described in briefs by seven charities. The best 30 responses in each category as chosen by a distinguished jury are cataloged and exhibited worldwide. Here is a sampling of Climate Change posters produced from the brief provided by the World Wildlife Fund.

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