Advertising

Nike+ FuelBand Fuels An Interactive Music Video

By Delphine Hirasuna | August 13, 2012September 4, 2014

This video is not an ad for Nike+ FuelBand, but it is an offshoot project that fuses technology, human movement and music. The “Field” video is based on HTML technology and requires Google Chrome to let viewers control the experience through the use of a keyboard and mouse to change colors and dot patterns. Nike created it in collaboration with Dazed Digital Magazine and Nosaj Thing, the Los Angeles-based music producer, and FAIR, LA, the design/technology collective led by Julia Tsao. It was produced with Swedish interactive studio, DinahMoe.

Engaging users is also key to the Nike+FuelBand, a matte black rubber-coated wristband that tracks the wearer’s activity through a sport-tested accelerometer that translates every move into NikeFuel – a point system to measure progress against a pre-set goal. The wristband notes every movement – walking, running, jumping – and the amount of calories consumed. Each day users set the goal they wish to attain, and the LED display indicates how well they are doing by changing color from red to yellow to green. Users can upload the data onto their computer or send it via Bluetooth to their smartphone. The FuelBand changes users from passive to active participants in setting and meeting their fitness goals. It becomes a one-person sport challenging users to exceed their personal best.

Brand Logos

At Don Belisario Restaurant, It’s All in the Family

By Delphine Hirasuna | August 9, 2012September 4, 2014

Even though I am an unabashed carnivore who enjoys eating meat with most meals, I have no desire to be on a first name basis with my food and prefer not to know their extended family, much less admire their fashion sensibility. Still, this concept for Don Belisario, a rotisserie chicken restaurant in Lima, Peru, is playful, charming and thoughtfully executed. Conceived by Lima-based agency, Infinito, the brand revolves around Don Belisario, the patriarch of a distinguished and well-heeled poultry clan. The chicken family’s framed woodcut-style portraits grace the walls of the eatery, with each of their names shown in the brand’s unique typographic style. Every detail – from the napkins, dinnerware, restroom signs to the menu books — integrates the theme. It’s a fun concept, but I keep imagining ordering my meal by name. “I’ll have Dona Filomena oven-roasted, and my friend will have Pascual hard-boiled.”

Design Quizzes

Quiz: Olympic Logos

By Delphine Hirasuna | August 3, 2012September 4, 2014

For those of us who have been glued to the television all week watching the London 2012 Olympics, here’s a little quiz to do during commercial breaks. According to modern Olympic tradition, the host country for the Games is responsible for creating an emblem to be used on promotional materials, by sponsors of the Olympics, and on the uniforms of every Olympic competitor. Over the decades, these logos have integrated the cultural symbols and patterns, national colors and artistic styles of the host country into the design. See if you can name the year and location for each of these emblems. A bonus point if you can recite the Olympics motto. Click “Read More” for answers.

Posters

CBS Outdoor Advertises Advertising

By Delphine Hirasuna | August 1, 2012September 4, 2014

In the UK, CBS Outdoor has been trying to convince advertisers to think outdoors in the city by running an in-house branding campaign on buses, trains and the London Underground. Called “Outdoor by Name, Urban by Nature,” the strategic ad series features animals and birds made up of silhouettes of familiar regional landmarks in the UK. The ad running in London, for example, depicts Big Ben, the Tower Bridge, Wembley Stadium and other urban icons. Citing data from ONS and TGI surveys, CBS Outdoor says that “87% of urban respondents have seen Outdoor advertising in the last week.” This is nearly double the number of city dwellers who are exposed to ads via newspapers and radio.

by Corporate Design Foundation

Month: August 2012