Only a few decades ago, a common belief was that the more contemporary the design of the label, the more mediocre the quality of the wine inside. The legendary luxury wines of Europe remained faithful to the centuries-old tradition of featuring labels with ornate script lettering, fine line engravings of chateaus, gold foil borders and corks sealed and stamped with red wax. Only upstart nouveau wineries in places like California ignored proper wine labeling etiquette by hiring graphic designers to come up with something colorful and stylish.
But perceptions have changed. Fine wines are being sold in supermarkets, online and even Costco. Wines from around the world compete for consumer attention and shelf space. The assumption that bottles with traditional labels contain better wine no longer has validity. Wine packaging and labels are projecting unique brand personalities, and not shying away from presenting a look that is bold and innovative.
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It looks like a gigantic tumbleweed rolling across the plain, but its purpose is deadly serious. Massoud Hansani, a designer and Afghan refugee, created a landmine detonator as his final graduate design project at the Design Academy in Eidenhoven, the Netherlands. For Hassani, whose native Afghanistan is one of the most heavily mined countries in the world, a minesweeper seemed like a practical object that would be in widespread demand. According to the UN, more than 110 million active mines are scattered across 70 countries, with an equal number stockpiled waiting to be planted.
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For those of us who have been glued to the television all week watching the London 2012 Olympics, here’s a little quiz to do during commercial breaks. According to modern Olympic tradition, the host country for the Games is responsible for creating an emblem to be used on promotional materials, by sponsors of the Olympics, and on the uniforms of every Olympic competitor. Over the decades, these logos have integrated the cultural symbols and patterns, national colors and artistic styles of the host country into the design. See if you can name the year and location for each of these emblems. A bonus point if you can recite the Olympics motto. Click “Read More” for answers.
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Motel 6 chose an interesting way to tell consumers that they’ve been around for a half century. They “time traveled” both the station wagon and the family of four inside through the decades by morphing them into the latest styles. For those who are baffled about how Motel 6 got its name, here’s the story. The motel chain was founded in 1962 by two building contractors in Santa Barbara, California, who figured out how to offer bargain rates by calculating out the cost of land, construction and ongoing maintenance. By cutting out any frills, they decided they could offer rooms at $6 a night and still make a profit – hence, the name Motel 6. Of course, inflation and other factors have caused room rates to go up multifold over the past 50 years, but relative to other hotels, it is still considered affordable to penny-pinching families.
This commercial was made by Dallas ad agency, The Richards Group, which has been running Motel 6 ad campaigns since the 1980s. They were the ones who came up with Motel 6’s famous tagline “We’ll leave the light on for you.” The Richards Group teamed with the production firm King and Country (K&C), which made the 30-second spot from start to finish – production, direction, editorial, animation and VFX – completely inhouse. Rick Gledhill directed for K&C.