It looks like a gigantic tumbleweed rolling across the plain, but its purpose is deadly serious. Massoud Hansani, a designer and Afghan refugee, created a landmine detonator as his final graduate design project at the Design Academy in Eidenhoven, the Netherlands. For Hassani, whose native Afghanistan is one of the most heavily mined countries in the world, a minesweeper seemed like a practical object that would be in widespread demand. According to the UN, more than 110 million active mines are scattered across 70 countries, with an equal number stockpiled waiting to be planted.
New technologies go through a number of phases as they progress from “drawing board” idea to prototype to public awareness, assessment of possibilities, learning and experimentation, to practical applications. Augmented reality (AR) seems to be in the late experimentation phase, although some very practical commercial uses are being introduced. Here two Swiss AR experts Martin Kovacovsky and Marius Hugli demonstrate the possibilities of AR by bringing the pages of “The Strange Case of Dr. Jekyll and Mr. Hyde” to life. The images printed on the paper leap into action on the screen when a camera (in the lamp) is focused on a page. Suddenly, traditional print becomes a multimedia vehicle, and the boundaries between analog and digital content all but disappear.
Editor’s Note: This snippet is from “The Creative Professional’s Guide to Money: How to think about it. How to talk about it. How to manage it.” By Illise Benun, founder of Marketing-Mentor.com. Published by HOW Books, 2011. It’s a book we highly recommend because it is filled with practical, knowledgeable advice, and encourages designers to respect what they have to offer and to find clients who feel the same. From time to time, Ilise has said we can reprint sections.