Design Education

Milton Glaser on the Fear of Failure

Fear of failure was the theme of this year’s student work exhibition at Stockholm’s Berghs School of Communication. As part of the program, Berghs asked some of the world’s most renowned and prolific designers, artists and writers to share their thoughts on the subject. Included in these interviews were Milton Glaser, Paulo Coelho, Stefan Sagmeister, Rei Inamoto, Michael Wolff, and Lis Johles. Here designer Milton Glaser explains why it is so importance to “embrace failure.”

Packaging

How Do You Package a Fruit-Flavored Drink?

Smirnoff Fruit

JWT Brazil let the distinguishing flavors of Caipiroska, the Brazilian drink that is popular worldwide, lead it to the solution for the packaging of Smirnoff’s new beverage. It wrapped each bottle with the texture of the fruit flavor (lime, passion fruit and strawberry) inside and used a diagonal perforation to let customers peel away the outer “skin”. For a select mailing list, JWT even sent packaged Smirnoff Caipiroska sets in wooden produce crates.

The Smirnoff packaging is in the vanguard of integrating textures into print. Today more designers are utilizing the amazing capabilities of dimensional printing and Adobe software to create raster-textured images. No longer do viewers have to imagine the tactile quality of an object, they can actually feel it by running their fingers across a printed sheet. It’s not just movies that are embracing 3-D; the print medium is too.

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Animation

Dr. Martens’ Poetry in Motion

When Dr. Martens celebrated its 50th anniversary, its agency, Exposure Communications, decided to launch a website featuring 10 contemporary artists interpreting 10 alternative music tracks from the past 50 years. Vanessa Marzaroli from the Los Angeles -based multimedia design studio, Blind, was asked to create the music video for “Lilac Wine” by the Cinematic Orchestra. Marzaroli captured the “sweet and heady” lyrics in the delicate, fluid lines of Spencerian calligraphy – a perfect melding of music and images.

Product Design

Food as “Protagonist” of Manga Plates

Manga Plate

As a senior project at the Kyoto Institute of Technology in Japan, designer Mika Tsutai came up with this manga comic drawing approach to decorating Japanese-style plates. It’s a sight-gag that really works best when dining Japanese style, where each dish is served on its own small plate, rather than served with side dishes and entrée placed together on one large dinner plate.

On Tsutai’s manga plates, the food itself becomes the “hero” or subject of the story — e.g., the fist drawing striking a pulverized food mass; the strawberry slices forming the woman’s earrings, a volcano erupting a red lava flow. The presentation is meant to be appreciated as a single visual image. Even the arrangement of plates imitates the panels of manga comic strips. This is just as Tsutai intended. “By placing these dishes in a particular manner, you can transform your dinner table into a story, just like that of a page from a Japanese comic,” he says. It’s an interesting concept for those who like to be entertained while eating, but it’s hard on the cook who has to plan the menu around the storyline. Via Design Boom.

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