Apple’s fall rollout of new products isn’t welcome news for some of us still adjusting to the iPhone 5 and getting the feel of the iPad we got last Christmas. Many of us who grew up in the analog age view every electronic upgrade as stressful and disruptive. Innovation for innovation’s sake isn’t always welcome. Just because you could, doesn’t mean you should. Millennials, born thinking of their opposable thumbs as digital operating devices, don’t understand that “intuitive” is a relative and generational term. Which brings me to this classic comedy sketch created for Norwegian TV a few years back.
Aside from the fact that these are charming images embroidered by New York-based illustrator Jillian Tamaki, the covers of Penguin Threads Classics signal yet another move to define non-electronic publishing as more than a vehicle for communications. Traditional publishers can no longer assume that readers will stay loyal to print because e-books are harder to read due to screen glare, not offered in full-color, crippled by short battery life, limited in availability of subjects and titles, etc. Over the past year, the iPad, Kindle, Nook and other e-readers have proved otherwise, and are getting better with each iteration.
Probably more people know what a microbiologist does than what graphic designers do. Undoubtedly your aunt and grandma – and possibly even your mother – don’t have a clue. They’ll look at a printed piece and praise the photography, the illustrations, the writing and sometimes even the feel of the paper, but they aren’t quite sure what role the designer played in this. That’s why we are grateful to the Design Council UK for producing a video that succinctly explains what graphic design is and what graphic designers do. We recommend that you forward it to every member of your family especially just before a holiday gathering, and perhaps selectively to a few clients.