Typography

Grey’s Multinational Typeface

By Delphine Hirasuna | May 2, 2014September 4, 2014

When Grey Group opened a new Singapore division of its ad agency earlier this year, it wanted to communicate that it had assembled a team from a dozen different countries to handle business in 106 national markets. It was truly multinational in every sense of the word. The challenge was how to suggest its global outlook visually without resorting to tedious clichés. Luis Fabra, Grey Singapore’s senior graphic designer, chose the most recognizable symbol of any country – its national flag. From there, he deconstructed each flag into geometric shapes – stripes, dots, triangles, half circles, etc. – and rearranged the color scheme on each flag to form a single letter of the alphabet. Grey Singapore’s multinational typeface actually has 106 letters in the alphabet, with some letters repeated to give each country equal representation. Abstract yet country-specific, the letters in combination suggest a strong communication program that is sensitive to all cultures.

Pop Culture

Soup as Art; Art as Soup

By Delphine Hirasuna | September 5, 2012September 4, 2014

To mark the 50th anniversary of Andy Warhol’s famed “32 Campbell’s Soup Cans” painting, the soup company has just released a limited run of pop art soup cans in select Target stores around the country. The commemorative packaging is a collaboration of the Campbell’s Global Design team and the Andy Warhol Foundation.

Warhol, who died in 1987, had an eye for what was iconic in American culture, albeit a soup can, Brillo box, Marilyn Monroe, Elvis Presley, or Mao Tse Tung. The founder of the Pop Art Movement, Warhol began his career as a commercial illustrator, then manipulated our view of everyday objects so we could appreciate them as high art.

Packaging

Olympic Branding Champions

By Delphine Hirasuna | June 14, 2012September 5, 2014

Coca-Cola has just unveiled six limited-edition cans to cheer on Team USA at the London Olympics this summer. San Francisco-based design agency, Turner Duckworth, combined three of the world’s most recognizable icons to communicate the entire story –the stripes of the American flag; the five interlocked rings of the Olympic logo and silhouette of an athlete, and Coca-Cola’s signature red and Spencerian script logotype. The effect is succinct, direct and graphically powerful. Coca-Cola is rotating the can designs throughout the summer, with a new one appearing every two weeks, culminating with a special composite logo timed for the opening of the Olympic Games.