video

Advertising

A Shoe That Floats on Air

By Delphine Hirasuna |

This looks like a high-school science project, but it is really a commercial for Asics new Gel-Blur 33 athletic shoes, which Asics claims offers lightweight, cushioned comfort to all 33 joints in the foot. To illustrate the tagline “Gravity, Meet Your Archenemy,” Southern California-based creative agency, Vitro USA, strung multi-colored ping pong balls on fishing lines and pumped compressed air into a glass chamber, causing the balls to rise into the shape of an Asics 33 shoe and float in space. As with some of the amazing 3-D projection mapping videos now coming out, the behind-the-scenes making of this commercial needs to be seen to appreciate the feat achieved.

Motion Graphics

Hyundai Takes 3-D Projection
Mapping to New Heights

By Delphine Hirasuna |

Just over a year ago, we ran a story about innovations in 3-D projection mapping. At the time, it was largely a performance demonstration that hadn’t yet become established for commercial marketing purposes. Now it has. This dazzling 3-D mapping stunt was created in Malaysia for the 2012 Hyundai Accent, which will be debuted at the New York Auto Show later this month. The part of the video that is real is the car, which was suspended from the side of a building, and the driver who “walked” to the car and got in to “drive.” The wheels spun, but the rest of the imagery was computer generated. One thing about 3-D mapping films is that they need to show viewers the reaction of the in-person audience and even the behind-the-scene production work to truly appreciate what the producers pulled off. Otherwise, just seeing the 3-D show on a screen would lead many to conclude that the whole thing was done on a computer.

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Design Education

Design Council UK Explains
What Graphic Designers Do

By Delphine Hirasuna |

Probably more people know what a microbiologist does than what graphic designers do. Undoubtedly your aunt and grandma – and possibly even your mother – don’t have a clue. They’ll look at a printed piece and praise the photography, the illustrations, the writing and sometimes even the feel of the paper, but they aren’t quite sure what role the designer played in this. That’s why we are grateful to the Design Council UK for producing a video that succinctly explains what graphic design is and what graphic designers do. We recommend that you forward it to every member of your family especially just before a holiday gathering, and perhaps selectively to a few clients.

Interviews

Another Lesson by Milton Glaser

By Delphine Hirasuna |

What can we say, we have always been inspired by Milton. He is a born teacher that always inspires. In 2006, Chris from C. Coy shot this short video of Milton Glaser sketching a portrait of William Shakespeare and musing about how the act of drawing makes him conscious of what he is looking at and focuses his mind on the world around him. In addition to the thoughtfulness of his comments, it’s impressive to see that he draws confidently without ever pausing or erasing — or losing his train of thought.

Motion Graphics

Inspiring New Zealanders to Read

By Delphine Hirasuna |

A national not-for-profit organization, the New Zealand Book Council promotes reading in general, but with a particular emphasis on New Zealand writing and writers – “our own artists, stories, and point of view.” In this video, the Council brings the printed page to life by turning the paper itself into stop action animation art to move the story forward. For the video, it chose one of the nation’s most celebrated books, Going West, by New Zealand literary giant Maurice Gee. The book, published in 1992, describes a steam train journey across the country, and the title was adopted as the name of the Auckland region’s first writers’ festival in 1996. The Going West festival now draws over 350 writers and performers to Waitakere City for the annual literary event. We couldn’t find anything on the Internet about the creative team behind this video. If anyone knows, please share it with us in the Comments box.