Publishing

A Bibliophile’s Addiction by Kit Hinrichs

Editor’s note: Anybody who has been around Kit Hinrichs for long knows that he can’t resist beautifully designed books, especially if they are on design and typography. So, we asked him to tell us his favorite books from 2010 and why he liked them. We made him cull his favorites down to 9. Here’s what he had to say.

Kit's Books

Here are my favorites. 1. George Lois, The Esquire Covers @MoMa. A look at some of the best magazine covers… EVER! 2. Mapping America: Exploring the Continent. A magical look at cartography from Lewis & Clark to the typographic textures of Paula Scher. 3. Alphabets: A Miscellany of Letters. An historical look at curious typographic forms from the origin of alphabets to x-rated typefaces.
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Pop Culture

Twitter Gets Manga-ized

It was bound to happen. Publisher Shogakukan in Japan has just issued the second of two manga Twitter comic books, explaining the benefits of social media. Drawn by cartoonist Yoko Gendai, the first Twitter manga called “Mitaka no Chushin de Nau wo Tsubuyaku” – or “I Tweeted Now at Mitaka” – depicts in manga cartoons the artist’s experience in registering with Twitter and mastering Twitter protocol. The second manga Twitter book, released September 25, called “Koma de Tanoshimu Tonari no Twitter” – or “Twitter – Joy of Twitter in 4-Frame Cartoon” – is drawn by Ajiko Kojima and relates amusing incidents that Twitter users face regularly. These two manga Twitter books follow on the heels of a Twitter novel called “Twitter Shousetsu – 140 ji no Monogatan” – or “Twitter Novels – 140 Letters Stories,” published by Discover Twenty-One. It features very very short 140 letter stories by ten established Japanese authors. One reviewer pointed out, however, that Japanese characters can convey roughly double the information possible in equivalent 140 English letters, so maybe that isn’t as impressive as composing a Twitter novel in English. Then again, the Japanese invented the 17-syllable haiku and the 35-syllable tanka poetic forms, so literary brevity is an inherent part of the culture.

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Book Excerpt

The Story of Graphic Design

“For all graphic design’s importance, it is only within the last three decades that the subject has been considered worth studying in the round…” relates UK-based designer/historian Patrick Cramsie in the introduction of his newly released book, The Story of Graphic Design (Abrams, 2010).

“Part of the reason for this lack of attention is that graphic design’s role as a service provider masked whatever artistic merit it might have possessed. However, much artistic skill was brought to a particular design, the design always had a job of work to do. It was either selling or informing, or sometimes doing a bit of both. This lack of clarity about the status of graphic design has been compounded by its ephemeral nature. Are posters really meant to be hung in galleries long after the events they promoted have passed? Is there really any social value in collecting beer mats or luggage labels? …The range of objects under its purview is vast and with every innovation in information technology the range only increases. These factors make graphic design a rich and rewarding area of study, but they also make it a difficult one.”

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Photography

Zuckerman’s Bird’s Eye View

“When you take anything out of its context and put it against a white background, you see something different” explains photographer Andrew Zuckerman. “It forces all attention on the subject….It’s the absence of space and color…in the end, all you’re left with is the form and range of colors contained in the subject.”

Like his previous books “Creature” and “Wisdom,” Zuckerman’s latest book, “Birds,” is shot entirely against a white background. Using a Leaf Aptus 75S digital camera along with high-speed strobe lighting, Zuckerman caught details that would be impossible to see if the birds were photographed in their natural environment. Instead, Zuckerman set up a mobile studio, mostly at zoos, in four countries and coaxed 74 species of birds into the camera’s range. The result is microscopically crisp detail and dazzling nuances of color. To see more Zuckerman birds and a behind-the-scenes video of the photo shoot, visit Show-Off, a virtual nonprofit gallery conceived and curated by San Francisco/Newark, UK-based design firm Dowling Duncan.

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Product Design

E-Mook: Buy the Mook to Get the Gift

The e-mook has become all the rage in Japan. An enhanced version of a mook (cross between a magazine and a book), the e-mook, published by Takarajimasha, expands the hybrid concept a step further by including a premium gift inserted in a box attached to every mook. Typically focused on a single trendy fashion label, e-mooks are brand specific, containing articles about the designer, manufacturing process, celebrity customers and a catalog of the latest collection.

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