Packaging

All-Natural Meals in a Can

Querida Carmen, pre-cooked traditional foods from Spain, suggests its all-natural ingredients and clean, distinct flavors through the uncontrived look of its packaging. Barcelona-based design agency, Grafica, developed the name, identity and packaging for the brand. In addition to its appealing graphics, the packaging cleverly keeps the “wet” ingredients separate from the dry ones by placing a metal can within a cardboard carton. Everything is pre-measured, pre-chopped and pre-cooked, and all the home cook has to do is bring the ingredients in the can to a boil and then add the rice or noodles a few minutes before serving. Dinner is served.

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Design Quizzes

Quiz: Abandoned Logos

There are many reasons why corporations update, revise or simply abandon their logos. The old mark may feature antiquated technology or not be politically correct by today’s standards. It may no longer reflect who they are, the size of their current business or what they sell. Or it may have been drawn by the founder or a promising art student when the firm was a cash-poor startup. Whatever. The result was a logo that looked amateurish and generic. This is a tough quiz, made harder because we had to remove the brand names on some logos so they didn’t give away the answer. When you pair the logo with the brand however, you’re likely to be surprised. Good luck!


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Packaging

Packaging That Doubles as Home Decor

For packaging designers, retail shelf presence is the primary consideration. Does the brand stand out from the competition? Does it make shoppers think it is better, more innovative, easier to use? Does it make them want to buy it? Bravo, if it does all that. What’s often missing, however, is considering how some types of packaging will look when the consumer gets it home. This is often true of products like liquid soaps, dish detergents and hand lotions where the package serves as the dispenser. The product may be easy to spot on a drugstore shelf, but it looks too functional in a bad way when placed on your bathroom counter next to your color coordinated towels and elegant perfume bottles. So,it is delightful to see that Method, known for its eco-friendly cleaning products, has released limited edition packaging by Irish fashion designer Orla Kiely. Her patterns look botanically natural, fresh and contemporary, with fragrances like pear ginger, vanilla chai, bay leaf and primrose to match. The bottle shapes are equally charming. Even if it is Method dish soap or all-purpose cleaner, people will want to leave the bottle out to enjoy as part of the décor.

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Sustainability

The Scoop on Poop

It’s tempting to turn this story into a string of crappy jokes, but the subject is no laughing matter. In Seattle this week, the Bill and Melinda Gates Foundation hosted a two-day “Reinvent the Toilet” fair, attended by scientists and entrepreneurs eager to demonstrate their wares. To put these inventions to a credible test, the Foundation placed an order for about 50 gallons of fake poop. The Gates also offered over $3 million research grants, which were part of a $370 million grant initiative to improve the world’s water, sanitation and hygiene.

According to the Foundation, four out of every ten people around the world have no place “to go.” That adds up to 2.6 billion people without access to a toilet. Poor sanitation results in half the world’s hospitalizations. It is the cause of 2.5 million cases of diarrhea in children under five and 1.5 million child deaths a year, according to a United Nations report. Even in industrialized nations, the amount of water consumed each flush puts pressure on the environment.

In sponsoring this cash competition to come up with a toilet of the future, the Gates Foundation set several requirements. The toilet must operate without running water, electricity or a septic system. It must not discharge pollutants, preferably capture energy or other resources, and operate at a cost of 5 cents a day.

This week’s toilet fair resulted in some very promising solutions, including using soldier fly larvae to process human waste to produce animal feed. Other approaches turn human waste into charcoal and fuel. In announcing the cash prizes for the best designs, Bill Gates said, “If we apply creative thinking to everyday challenges, such as dealing with human waste, we can fix some of the world’s toughest challenges.”

Although coming up with the next toilet isn’t as glamorous as, say, creating the next Eames chair, it shows that design runs deeper than cosmetic solutions.

This video was produced by Loaded Pictures, with illustrations by Jay Bryant.

Advertising

Nike+ FuelBand Fuels An Interactive Music Video

This video is not an ad for Nike+ FuelBand, but it is an offshoot project that fuses technology, human movement and music. The “Field” video is based on HTML technology and requires Google Chrome to let viewers control the experience through the use of a keyboard and mouse to change colors and dot patterns. Nike created it in collaboration with Dazed Digital Magazine and Nosaj Thing, the Los Angeles-based music producer, and FAIR, LA, the design/technology collective led by Julia Tsao. It was produced with Swedish interactive studio, DinahMoe.

Engaging users is also key to the Nike+FuelBand, a matte black rubber-coated wristband that tracks the wearer’s activity through a sport-tested accelerometer that translates every move into NikeFuel – a point system to measure progress against a pre-set goal. The wristband notes every movement – walking, running, jumping – and the amount of calories consumed. Each day users set the goal they wish to attain, and the LED display indicates how well they are doing by changing color from red to yellow to green. Users can upload the data onto their computer or send it via Bluetooth to their smartphone. The FuelBand changes users from passive to active participants in setting and meeting their fitness goals. It becomes a one-person sport challenging users to exceed their personal best.

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