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Advertising

Selling Speed Where It Matters

By Delphine Hirasuna |

The new Hertz ad campaign theme “Traveling at the Speed of Hertz” isn’t meant to imply that Hertz cars go faster than those of other rental companies, but to suggest that Hertz can get you in and out of their rental lot in a flash. For customers, quick, hassle-free service is really where “the rubber meets the road” when it comes to renting a car. That’s the focus of the Hertz print ad campaign by DDB New York, which introduces Hertz’s Gold Plus Rewards program. Illustrated by Christopher Grey, the print ads feature strong stylized graphics and bold solid colors and the message that customers will enjoy a carefree “lot experience.” The “Bypass Lines” poster doesn’t even show a car, just a superman-type customer soaring over a long line of waiting people.

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Book Excerpt

Jonah Lehrer’s Five Tips for
Reaching Your Creative Potential

By Delphine Hirasuna |


From the bestselling author Jonah Lehrer comes “Imagine: How Creativity Works” (Houghton Mifflin Harcourt). Lehrer explains that his latest book “is about our most important mental talent: the ability to imagine what has never existed. We take this talent for granted, but our lives are defined by it. There is the pop song on the radio and the gadget in your pocket, the art on the wall and the air conditioner in the window. There is the medicine in the bathroom and the chair you are sitting in…” He gives real world examples from Pixar and Second City to Bob Dylan and Yo-Yo Ma. He goes on to say that “creativity is not a gift possessed by a lucky few; it’s a variety of distinct thought processes that we can all learn to use more effectively.” Here he offers five tips from his book on how to increase your creative potential.

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