Architecture

Krumbach Bus Stops for Tourists

Austrian_BusStop1

In some ways, these fanciful bus stop shelters in Krumbach, a tiny village in Austria’s Bregenzerwald (hunchbacked world) region, look like an architect’s idea of three-dimensional doodling, but they have managed to make the town a tourist attraction by boasting the world’s most unusual bus stops. Krumbach, which has a population of about 1,000 people spread across acres of scenic farmland, recently formed an association to promote itself as a cultural destination. To foster an international exchange of ideas, it unabashedly invited seven world-renowned architects from Japan, China, Norway, Spain, Belgium, Chile and Russia to each design one bus stop in the village.

“The aim of this project is to link design achievements of international architecture with the know-how and skills of local handcraft-based businesses in Bregenzerwald,” one organizer explained. “This is made possible by involving regional architects as a kind of mediator between foreign creative work and the abilities of our craftspeople.” Although the selected architects were used to being commissioned to design mega-million dollar buildings with doors and windows, they accepted the humble assignment. In lieu of money, the architects were offered a free holiday in Krumbach’s 11th century castle-turned-hotel. The bus shelters were unveiled to the public last May. Without doubt, they put Krumbach on the cultural map. Finding Krumbach’s newest art installations is easy; just hop a bus and get off at the stop.

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Advertising

Misfit Right In….Las Vegas-Style

The evocative typography and energetic soundtrack are what drew us into this 30-second TV spot for the Cosmopolitan of Las Vegas, but I don’t know what to make of the sales pitch for the hotel/spa. There’s nothing really risqué or particularly naughty about the imagery, but the message that flashes on screen is provocative. “Mutation is progress…Wrong has more fun…Correct is a mistake…Right is a trap…Fight right…Break some eggs… Wild is laid…Misfit right in….Just the right amount of wrong.”

Created by Fallon ad agency in Minneapolis, the commercial seems to validate the promise that “what happens in Vegas, stays in Vegas.” According to Fallon’s website, “[Cosmopolitan’s] brief was ‘disruptive simplicity.’ And the desired outcome was, as always, to create something that would tickle the senses of the Curious Class and showcase the brand’s unique blend of attitude, wit and sophisticated.”

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Architecture

A Room With a Point-of-View

Those who really want to get into religion may want to check out the Son of Heaven Hotel, better known in China as the Tianzi Garden Hotel. Located in the little town of Langfang, Hebei Province, near Beijing, the hotel is constructed in the likeness of three traditional Chinese gods — (left to right) Shou, the god of longevity; Fu, the god of fortune, and Lu, the god of prosperity.

The ten-story hotel was recognized in 2001 by Guinness World Record for being the “world’s biggest image hotel.” The rooms are said to be “adequate,” but the Son of Heaven Hotel does have two suites — one in the “peach” held in Shou’s hand and a presidential suite on the ninth floor. The windows are camouflaged by the brocade-like pattern. The inconspicuous hotel entrance is on the left, at the bottom of Shou’s long sleeve. It is unclear whether any guestrooms are available in Shou, Fu and Lu’s heads. Although this hotel has not received a prestigious Michelin star rating, if you get to sleep in the hand or belly of a god, it’s bound to be a heavenly experience.