Brand Logos

At Don Belisario Restaurant, It’s All in the Family

By Delphine Hirasuna | August 9, 2012September 4, 2014

Even though I am an unabashed carnivore who enjoys eating meat with most meals, I have no desire to be on a first name basis with my food and prefer not to know their extended family, much less admire their fashion sensibility. Still, this concept for Don Belisario, a rotisserie chicken restaurant in Lima, Peru, is playful, charming and thoughtfully executed. Conceived by Lima-based agency, Infinito, the brand revolves around Don Belisario, the patriarch of a distinguished and well-heeled poultry clan. The chicken family’s framed woodcut-style portraits grace the walls of the eatery, with each of their names shown in the brand’s unique typographic style. Every detail – from the napkins, dinnerware, restroom signs to the menu books — integrates the theme. It’s a fun concept, but I keep imagining ordering my meal by name. “I’ll have Dona Filomena oven-roasted, and my friend will have Pascual hard-boiled.”

Design Quizzes

Quiz: Olympic Logos

By Delphine Hirasuna | August 3, 2012September 4, 2014

For those of us who have been glued to the television all week watching the London 2012 Olympics, here’s a little quiz to do during commercial breaks. According to modern Olympic tradition, the host country for the Games is responsible for creating an emblem to be used on promotional materials, by sponsors of the Olympics, and on the uniforms of every Olympic competitor. Over the decades, these logos have integrated the cultural symbols and patterns, national colors and artistic styles of the host country into the design. See if you can name the year and location for each of these emblems. A bonus point if you can recite the Olympics motto. Click “Read More” for answers.

Posters

CBS Outdoor Advertises Advertising

By Delphine Hirasuna | August 1, 2012September 4, 2014

In the UK, CBS Outdoor has been trying to convince advertisers to think outdoors in the city by running an in-house branding campaign on buses, trains and the London Underground. Called “Outdoor by Name, Urban by Nature,” the strategic ad series features animals and birds made up of silhouettes of familiar regional landmarks in the UK. The ad running in London, for example, depicts Big Ben, the Tower Bridge, Wembley Stadium and other urban icons. Citing data from ONS and TGI surveys, CBS Outdoor says that “87% of urban respondents have seen Outdoor advertising in the last week.” This is nearly double the number of city dwellers who are exposed to ads via newspapers and radio.

Advertising

Levi’s Spec Ad Salutes Team USA

By Delphine Hirasuna | July 27, 2012September 4, 2014

This spec ad for Levi’s says it all without lyrics, voiceover or text. Using Jimi Hendrix’s electric rock guitar version of the American National Anthem and Levi’s famous Red Tab rising soulfully up the denim “flagpole” seam, the ad salutes Team USA in the 2012 Olympics. The spec ad was the work of Los Angeles- based digital/video agency, PatrickOrtman Inc.

Posters

Abstract London 2012 Olympiad Posters

By Delphine Hirasuna | July 26, 2012September 4, 2014

The Tate Britain in London is now showing the official posters of the 2012 Olympic and Paralympic Games, which kick off their opening ceremony tomorrow evening. As the host city, London commissioned 12 leading contemporary artists to impart their own unique visual perspective to the Summer Olympics – interesting, but in some cases, quite obtuse.