Pop Culture

Ice Cube Raps on Eames and Architecture

Famed rapper Ice Cube (aka O’Shea Jackson), who once studied architectural drafting, riffs on Los Angeles’s quirky landmarks such as the Cockatoo Inn and Five Torches, freeways and the Eames House for a video series produced by Pacific Standard Time, a collaborative effort among Southern California cultural Institutions to spotlight L.A.’s art scene between 1945 and 1980. Ice Cube avoids the lofty language of architectural experts and gives his take in terms that the street can understand. Talking about The Eames house, Ice Cube reflects that with Charles and Ray Eames “it’s not about the pieces, it’s about how the pieces work together,” and notes that they did “mashups before mashups even existed.” Way ahead of their time, he adds, “The Eames made structure and nature one. This is going green 1949 style, bitch. Believe that.”

Animation

Dr. Martens’ Poetry in Motion

When Dr. Martens celebrated its 50th anniversary, its agency, Exposure Communications, decided to launch a website featuring 10 contemporary artists interpreting 10 alternative music tracks from the past 50 years. Vanessa Marzaroli from the Los Angeles -based multimedia design studio, Blind, was asked to create the music video for “Lilac Wine” by the Cinematic Orchestra. Marzaroli captured the “sweet and heady” lyrics in the delicate, fluid lines of Spencerian calligraphy – a perfect melding of music and images.

Animation

2011 Academy Award Nominee

“Madagascar, Carnet de Voyage” (Madagascar, a Journey Diary) is one of five animated short films nominated for an Academy Award this year. From a purely artistic standpoint this animated short by French filmmaker Bastien Dubois is compelling to view. Colored pencil and watercolor drawings come to life, so that viewers feel like they’ve stepped into the pages of a traveler’s diary. Dubois undoubtedly achieved this using a rotoscoping technique in Adobe After Effects — a process of drawing masks, animating the path and then using the masks to define a matte.

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Brand Language

826 National’s Unnatural Marketing Strategy

Bear with me. This is hard to explain. We got interested in this story because we loved the graphics and packaging for the new Museum of Unnatural History in Washington D.C., which isn’t a museum and not a real store either. It’s the Washington D.C. location for 826 National, a nonprofit tutoring, writing and publishing organization founded to assist kids aged six to 18 with their writing skills. It got its start at 826 Valencia Street (hence the name), a storefront location in San Francisco’s Mission District. To make the place seem “cooler” to kids, the 826 founders decided to disguise it as a “Pirate Store” and stocked it with pirate supplies like peg legs, message bottles and hooks. Kids loved it and sales helped support the tutoring programs.

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