With a wide swath of North America buried in snow and ice, Wax creative agency in Calgary, Canada, adopted a different medium for outdoor advertising — frost. To promote Mucho Burrito restaurants as the place to go for sizzling hot food, Wax created a block stamp that left a message melted into ice-coated car windows. It’s eco-friendly and beats sticking soggy paper flyers under windshield wipers.
How do you convey to designers and publishing customers that you have a stock photo/illustration for any and every subject, medium and use? In the case of Getty Images, it has more than 38 million stock images in its database to choose from. The question isn’t if Getty has the right image, it’s how you want to tell the story. This 60-second marketing video by Brazilian ad agency AlmapBBDO zips through 873 stills from Getty’s archives piecing together a universal tale of life, from first love to old age. Each frame is up for a fleeting nanosecond – kind of like life itself.
Aside from the fact that these are charming images embroidered by New York-based illustrator Jillian Tamaki, the covers of Penguin Threads Classics signal yet another move to define non-electronic publishing as more than a vehicle for communications. Traditional publishers can no longer assume that readers will stay loyal to print because e-books are harder to read due to screen glare, not offered in full-color, crippled by short battery life, limited in availability of subjects and titles, etc. Over the past year, the iPad, Kindle, Nook and other e-readers have proved otherwise, and are getting better with each iteration.