Design Quizzes

Quiz: The Tail End of the Brand Story

When it comes to branding commercial aircraft, the tail comes before the nose. The tailfin is the tallest part of the plane. It’s the last thing people on the ground see as the plane lifts off. And pretty much the only part they see when the plane is parked buy adobe acrobat nose first at the gate. It is a flying billboard, which is why airline branding experts focus most of their attention on designing memorable graphics for the tail. See if you can match the airline with these tails. Answers on next page.

Airline Tail Quiz
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Brand Logos

MIT Media Lab Introduces Algorithmic Logo

For decades MIT Media Lab didn’t have a logo; now it has the potential for 40,000 of them. Brooklyn-based designers E. Roon Kang and Richard The came up with a fitting symbol to represent the preeminent research center dedicated to the convergence of design, multimedia and technology. Using three colors plus black, the algorithmic design features three intersecting spotlights that can be arranged into 40,000 unique shapes and 12 colors. Researchers can individualize the logo for their business stationery yet still link themselves to the Media Lab. The concept is geeky, serendipitous, and a melding of math and design to arrive at a different way of looking at things.