Category: Packaging

Packaging

Creative Bee

By Delphine Hirasuna |

Sometimes a design solution is so obvious that many designers miss it because they are too busy trying to make complex connection to the product attributes, uniqueness, emotional appeal, market positioning, yada yada yada. All the while an elegant solution is buzzing right before their eyes. Such is the case with the packaging for Babees Honey, created by Ah & Oh Studio in Poznan, Poland. The familiar black-and-yellow bands on the bumble bee instantly suggest the product’s original maker, and the handwritten logotype is drawn like a bee merrily flitting from blossom to blossom collecting nectar. Simple. Charming. Sophisticated. Geometric. What’s not to like?

Packaging

Alfaro Packaging – Making Baroque Look Modern

By Delphine Hirasuna |

Alfaro is a tiny town in the renowned wine-producing La Rioja province in northern Spain. The region has been making wine since the days of the Phoenicians, with the earliest record of grape-growing dating to 873. This year to celebrate La Fiesta Barroca, Palacios Remondo created two commemorative wine collections that pay tribute to Alfaro, home to its winery. Palacios Remondo commissioned Estudio Dorian to design the packaging around a Baroque theme. The collection includes six labels for each wine, with the extravagantly Baroque ornamentation contained in the simple letterforms. The result is an understated elegance, clean and contemporary yet suggestive of a rich heritage.

Design Quizzes

Quiz: Top Snack Brands on Facebook

By Delphine Hirasuna |

Social Media Week ran an interesting article last week on the 20 top snack brands on Facebook based on community size. According to a survey it conducted in April, the top brand attracted nearly 19 million fans, while the 20th ranked brand garnered 1.6 million. Here’s a quiz to see if you can rank the brands in order. Keep in mind the ranking isn’t according to sales, but on how effectively these brands used Facebook. Click here to read Social Media Week’s analysis of popular features that the brands integrated into their Facebook site.

Top 20 Snacks Quiz According to Face Book
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Packaging

How Do You Package a Fruit-Flavored Drink?

By Delphine Hirasuna |

Smirnoff Fruit

JWT Brazil let the distinguishing flavors of Caipiroska, the Brazilian drink that is popular worldwide, lead it to the solution for the packaging of Smirnoff’s new beverage. It wrapped each bottle with the texture of the fruit flavor (lime, passion fruit and strawberry) inside and used a diagonal perforation to let customers peel away the outer “skin”. For a select mailing list, JWT even sent packaged Smirnoff Caipiroska sets in wooden produce crates.

The Smirnoff packaging is in the vanguard of integrating textures into print. Today more designers are utilizing the amazing capabilities of dimensional printing and Adobe software to create raster-textured images. No longer do viewers have to imagine the tactile quality of an object, they can actually feel it by running their fingers across a printed sheet. It’s not just movies that are embracing 3-D; the print medium is too.

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Packaging

Espolon Tequila Packaging
Wraps Itself in Mexican Legends

By Delphine Hirasuna |

How do you convince consumers that your tequila is authentically Mexican and not an Americanized version of what the South of the Border drink is all about? Skip the piñatas, the sombreros and all the hokey souvenir-type imagery for starters.

For the reintroduction of its product in the United States after an absence of several years, Espolon Tequila wrapped its brand in the rich traditions, history, festivities and artistic style of the Mexican culture. Spearheaded by Landor, the rebranding program was inspired by the engravings of renowned 19th century artist Jose Guadalupe Posada, whose skeleton people are best associated with the Dia de los Muertos (Day of the Dead) celebrations. Finely drawn illustrations by Steven Noble pay homage to Posada’s style and incorporate iconography reflecting the legends and lore of Mexico.

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