Advertising

Louis Vuitton Origami Invitation

By Delphine Hirasuna | June 20, 2012September 4, 2014

The opening of a new location in Osaka, Japan, was occasion for luxury retailer Louis Vuitton to ask Italian design studio Happycentro to produce an appropriately elegant invitation card.The result was a printing and folding tour de force involving offset printing, transparent, silver mat, pearl and rainbow foils, dry embossing, silkscreen and die-cuts. As if that wasn’t complicated enough, the square sheet was precisely folded by hand origami-style 34 ways. One has to believe that the designer Federico Galvani has a fiendishly clever mind to devise something that tested the skills of printers and origami artists alike, but the team pulled it off and the result is lovely and unique.

Packaging

Olympic Branding Champions

By Delphine Hirasuna | June 14, 2012September 5, 2014

Coca-Cola has just unveiled six limited-edition cans to cheer on Team USA at the London Olympics this summer. San Francisco-based design agency, Turner Duckworth, combined three of the world’s most recognizable icons to communicate the entire story –the stripes of the American flag; the five interlocked rings of the Olympic logo and silhouette of an athlete, and Coca-Cola’s signature red and Spencerian script logotype. The effect is succinct, direct and graphically powerful. Coca-Cola is rotating the can designs throughout the summer, with a new one appearing every two weeks, culminating with a special composite logo timed for the opening of the Olympic Games.

Public Art Programs

Bay Bridge Birthday Lights

By Delphine Hirasuna | June 13, 2012February 19, 2019

The Bay Bridge, which connects San Francisco to Oakland and the East Bay, has always played second fiddle to the glamorous Golden Gate Bridge. Even though both spans are celebrating their 75th anniversary this year, the drab gray Bay Bridge never stirred the heart the way its flashy orange sister span has. The Golden Gate Bridge’s 75th birthday was commemorated with fireworks, a fancy new visitors’ center, and souvenir trinkets of all kind. On the other side of town, it was business as usual on the Bay Bridge, with some 270,000 vehicles crossing its span daily.

Viral Marketing

Seoul’s Emart QR Sunny Sale

By Delphine Hirasuna | June 11, 2012February 19, 2019

Korea’s largest retail chain, Emart, found that slumping sales at midday were casting a shadow over its revenues and came up with a clever way to attract lunch-time shoppers. At its 38 locations throughout Seoul, Emart installed three-dimensional QR codes on outdoor pillars located to catch the sun. Like a sundial, the shadows on the QR code moved as the sun changed position, and passersby were alerted that they could only read the QR code’s message between 12 noon and 1 pm. Consumers who scanned the code were directed to the Emart online store where they received $12 coupons for products that would be delivered to their homes. Thousands of consumers claimed Emart vouchers, and sales increased by 25% during the lunch hour.

Advertising

Getty Presents Life in 873 Images

By Delphine Hirasuna | June 7, 2012September 4, 2014

How do you convey to designers and publishing customers that you have a stock photo/illustration for any and every subject, medium and use? In the case of Getty Images, it has more than 38 million stock images in its database to choose from. The question isn’t if Getty has the right image, it’s how you want to tell the story. This 60-second marketing video by Brazilian ad agency AlmapBBDO zips through 873 stills from Getty’s archives piecing together a universal tale of life, from first love to old age. Each frame is up for a fleeting nanosecond – kind of like life itself.