UK

Public Art Programs

Blackpool Comedy Carpet – Good for Laughs

By Delphine Hirasuna |

One of the UK’s largest works of public art, the Comedy Carpet, opened in October on the seaside promenade in front of the renowned Tower in Blackpool. Designed by artist Gordon Young in collaboration with Why Not Associates, the typographic landscape is made up of jokes, songs and catch phrases from more than 1,000 British comedians and writers. Commissioned by the Blackpool County Council to create a piece of installation art, Young determined that “Blackpool occupies a unique and important place in the social history of Britain. Comedy in all its guises is a big part of who and what we are…. Blackpool has been a magnetic chuckle point for the nation.” Young added that he also wanted to maintain the high craft standards of Blackpool’s historic architecture, including the famous Winter Gardens, library and Tower. “

The 2,200 square meter Comedy Carpet was five years in the making. Each piece (over 160,000 letters) was cut from solid granite or cobalt blue concrete, arranged into over 300 slabs and cast into a high-quality concrete so it wouldn’t fade. The Comedy Carpet has become an instant tourist attraction, with visitors walking across the promenade and reading the memorable words of legendary comedians.

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Typography

Chester Zoo’s Wild Typography

By Delphine Hirasuna |

Manchester-based Music has rebranded Chester Zoo in Chester County, England, by creating a Crayon-colored typeface and logotype that look like they were drawn and embellished by a child — or a clever chimpanzee.

Playful, uninhibited and gleeful, the letterforms, created in collaboration with illustrator Adam Hayes, look like they were done in the wild with crude implements, away from digital devices that would edit out quirks and enforce uniformity. Free-wheeling details spring out of letterforms suggesting that these characters exist outside of captivity. As individually distinct as the letters are, collectively they make up a cohesive font available in four weights and upper and lower case. If animals had opposable thumbs and were able to hold a crayon to create their own font, this is probably how they would describe the Chester Zoo environment — relaxed, happy and free to be who they are.

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Product Design

A Soft Drink for Grown-Ups

By Delphine Hirasuna |

Two guys from the London brand/design consultancy Wonderland WPA walk into a classy bar and ask for a soft drink that is not the kind you can get out of a vending machine or in the refrigerated section of a truck stop.

That may seem like the set-up for a joke, but it is how Story beverages came to be invented. Finding the choice of alcoholic drinks in fine restaurants and bars limitless, but the availability of upscale nonalcoholic ones few and far between, Wonderland WPA saw a market niche begging to be filled. They defined a new category of soft drinks that would be offered exclusively in bars, restaurants and hotels, and created a brand identity that looked stylish and grown-up. The simple, elegant packaging enhanced the perception of being sophisticated and worthy of drinking on a special night out. Launched in August 2011, Story will initially be sold only in the UK, with plans to introduce it into export markets in 2012.

Design Education

Design Council UK Explains
What Graphic Designers Do

By Delphine Hirasuna |

Probably more people know what a microbiologist does than what graphic designers do. Undoubtedly your aunt and grandma – and possibly even your mother – don’t have a clue. They’ll look at a printed piece and praise the photography, the illustrations, the writing and sometimes even the feel of the paper, but they aren’t quite sure what role the designer played in this. That’s why we are grateful to the Design Council UK for producing a video that succinctly explains what graphic design is and what graphic designers do. We recommend that you forward it to every member of your family especially just before a holiday gathering, and perhaps selectively to a few clients.

Publishing

Little White Lies – About How a Magazine Is Made

By Delphine Hirasuna |

This is a video about the making of a magazine that is about the making of films. Little White Lies (LWLies) is an independent British film magazine produced by The Church of London creative agency. In 2001, while at university studying graphic design, Danny Miller co-founded Little White Lies as a final degree project. His 17-year-old friend Matthew Bochenski wrote the content. Miller then moved to London to work on a skate and snowboard magazine called Adrenalin, but kept thinking about making Little White Lies for real. Finally in 2005, he produced the first issue and since then LWLies has become a bi-monthly magazine with a print run of about 2,500 copies, distributed in Borders stores in the UK. The design and editorial content of each issue is inspired by a single film – in this case “Black Swan” – and features an illustration of the lead actor on the cover. In 2008, LWLies won “Best Designed Consumer Magazine of the Year” at the Magazine Design & Journalism Awards. What’s great about this “making of” LWLies video is that it covers the focus, teamwork, deadline pressure and ultimate satisfaction of starting from rough sketches to holding the finished product in your hands. Ah joy! Although online has its advantages, there is nothing quite as wonderful as seeing your work reproduced with ink on paper.