Category: Illustration

Printing Techniques

Sappi Standard 5 Begs to Be Touched

By Delphine Hirasuna |

When you are given an assignment to demonstrate the awesome special effects possible on paper, you need subject matter worthy of such dazzling printing feats. Superheroes. Pirates. Bigfoot. Weird larger-than-life creatures. Spies. It didn’t take long to figure out where to find all of them in one place – at 826 National, a nonprofit network of tutoring, writing and publishing centers for kids, ages 6 to 18. The 826 centers are “disguised” as retail stores, selling gear for “real” working pirates, superheroes, time travelers, bigfoot researchers, robots and so on.

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Advertising

Selling Speed Where It Matters

By Delphine Hirasuna |

The new Hertz ad campaign theme “Traveling at the Speed of Hertz” isn’t meant to imply that Hertz cars go faster than those of other rental companies, but to suggest that Hertz can get you in and out of their rental lot in a flash. For customers, quick, hassle-free service is really where “the rubber meets the road” when it comes to renting a car. That’s the focus of the Hertz print ad campaign by DDB New York, which introduces Hertz’s Gold Plus Rewards program. Illustrated by Christopher Grey, the print ads feature strong stylized graphics and bold solid colors and the message that customers will enjoy a carefree “lot experience.” The “Bypass Lines” poster doesn’t even show a car, just a superman-type customer soaring over a long line of waiting people.

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Advertising

Ultra Mystic Asian Ad

By Delphine Hirasuna |

“Why Asian advertising is strong and mystic” was the theme of AdFest 2011, an exhibition of the best ad work in Asia. Commissioned by the Yoshida Hideo Memorial Foundation/ Advertising Museum Tokyo to promote this pan-Asian event, Dentsu Inc. in Osaka developed a poster series with lavish illustrations that reminds one of a reflexology foot chart or, in the case of the open palm, like a spiritual mudra (a hand gesture that symbolizes divine manifestation).

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Packaging

Swedish Food Packaging That Delivers

By Delphine Hirasuna |

Middagsfrid — a service that delivers wholesome fresh foods, menu plans and recipes to subscriber homes in Stockholm — has launched a line of its own branded products. Stockholm-based agency, Bold, designed the packaging in collaboration with illustrator Peter Herrman. To create a sense of an ideal world filled with preservative-free, farm-to-table ingredients, Herrman sketched a fanciful landscape with a giant cheese grater and mixing bowl tucked among the houses, along with grazing cows and other livestock, horse-drawn cart, fruit-bearing trees and flowers. The idyllic scene is printed on newsprint-like stock to mirror the humble way locally grown goods are wrapped and affixed with a simple red label. The look suggests quality and craftsmanship.

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Packaging

El Paso Chile’s Border Town Packaging

By Delphine Hirasuna |

When El Paso Chile Co. commissioned Charles S. Anderson Design in Minneapolis to create a new packaging system for its retail salsa and marinade lines, it wanted to make sure that consumers grasped the fact that its products were authentic Tex-Mex, not wannabe imitations made in places like Cincinnati or Brooklyn. A border town in far west Texas, El Paso is so close to Juarez in Mexico that the two cities are sometimes considered one metro area. El Paso Chile Co. knows its salsas and wanted the packaging to capture that in look and feel.

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