Advertising

Continuation of Life

By Delphine Hirasuna | September 9, 2013September 4, 2014

The massive earthquake and tsunami that struck northeastern Japan on March 11, 2011, made funerals an all too frequent occurrence, draping the country in the black and white colors of grief. The Nishinihon Tenrei Funeral Parlor in Japan sought to soften the somber mood and turned to I&S/BBDO in Tokyo for a respectful advertisement that would remind people of the beauty of life. The agency created a full-size human skeleton out of pressed flowers and reprinted it as a poster with the message “Life Is Endless”. The poster was unveiled at a funeral trade show.

Public Service Campaign

Goodwill Goes from Thrift to Style

By Delphine Hirasuna | October 25, 2012September 4, 2014

Is it possible to brand a thrift store stocked with donated goods and make it a look like a place where you’d want to shop? Goodwill in San Francisco is doing just that by giving its in-store signage, website and fleet of trucks a complete makeover.

Public Service Campaign

Message to Distracted Drivers

By Delphine Hirasuna | October 18, 2012September 4, 2014

The automobile insurance society (SAAQ) in the French-Canadian province of Quebec has launched a humorous public awareness campaign to warn Quebecers about the dangers of texting and driving. SAAQ estimates that people who text while driving are 20 times more likely to get into an accident. In Quebec, phone-related infractions climbed to 57,000 in 2011 – nearly triple the number from 2008. This is a message where you can laugh and, hopefully, learn.

Design Quizzes

Quiz: Top Snack Brands on Facebook

By Delphine Hirasuna | June 13, 2011September 4, 2014

Social Media Week ran an interesting article last week on the 20 top snack brands on Facebook based on community size. According to a survey it conducted in April, the top brand attracted nearly 19 million fans, while the 20th ranked brand garnered 1.6 million. Here’s a quiz to see if you can rank the brands in order. Keep in mind the ranking isn’t according to sales, but on how effectively these brands used Facebook. Click here to read Social Media Week’s analysis of popular features that the brands integrated into their Facebook site.

Book Excerpt

How to Spot Amateur Clients — and Avoid Them.

By Delphine Hirasuna | April 4, 2011September 4, 2014

The Creative Professional's Guide to Money

Editor’s Note: This snippet is from “The Creative Professional’s Guide to Money: How to think about it. How to talk about it. How to manage it.” By Illise Benun, founder of Marketing-Mentor.com. Published by HOW Books, 2011. It’s a book we highly recommend because it is filled with practical, knowledgeable advice, and encourages designers to respect what they have to offer and to find clients who feel the same. From time to time, Ilise has said we can reprint sections.